Données bibliographiques / Bibliografische DatenPrinter
Source / Fundstelle:IN: Nomos, 1. Auflage 2015, Munich Intellectual Property Law Center – MIPLC, Band 24.
Année / Jahr:2015
Type / Typ:
Catégorie / Kategorie:Geistiges Eigentum, Propriété intellectuelle
Mots clef / Schlagworte:EUGH, Marke, MARKENSCHUTZ, CJEU, Intellectual Property, Marks

ISBN 978-3-8487-1545-9

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.

Content overview (Chapter III- Germany and the European Union):
  • Trade mark protection
    • Protection in the national German framework
    • Protection in the Community Trade Mark framework
  • Copyright Germany
  • Unfair Competition Law Germany
  • Other forms of protection